That $650 phone?
That's 18.6 hours
of your life.
When you see a price tag, your brain processes it as an abstract number, easy to dismiss. But when you see it as time, it becomes real. Do I Need It? translates every price into the hours you worked to earn it, or the percentage it takes from your income.
One number. One question. Do you really need it?
Everything you need
to spend smarter
Simple tools that make the real cost of buying impossible to ignore.
Hours Worked
Every price is instantly converted into the hours you'd need to work to afford it, based on your own hourly rate. Makes every purchase tangible.
Income Percentage
See exactly what slice of your pay you're giving up before you spend. Know the real trade-off before you tap buy.
Pending Purchases
Not sure yet? Save items to your pending list and come back later. Review when the impulse fades, then skip it or mark it purchased.
Reminder Notifications
Set a reminder to revisit any saved purchase after 24 hours, 3 days, or 7 days. Still want it after sleeping on it? Then it's probably worth it.
Three steps to reframing
what you spend
Type in the price of anything you're thinking about buying: a phone, a pair of shoes, anything at all.
Instantly see how many hours you'd need to work to afford it, and what percentage of your income it represents.
Skip it, buy it, or save it for later with a reminder. Come back when the impulse fades and see if you still feel the same.